Management model of mega-event is also exhibit a phenomenon of shifting; especially the trend of mega-event management model based on the city brand is maturing.

目前，特大活动的管理模式正在发生转移现象，基于城市品牌的特大活动管理模式正在不断成熟。

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Now, at least one mega brand is listening.

FORBES: Connect

It went back to the original idea on which its mega-brand had been built: Coke Brings Joy and concentrated all its effort, company-wide, on coming up with innovative ways to give it fresh life.

FORBES: Coca-Cola Takes A Branding Cue From Will.i.am.: Use What You've Got For a Fresh, New Start

We looked at one list and we saw 39 name-brand, large mega-billion-dollar funds, all of which lost 10 percent or more in September.

NPR: Market Volatility Shuts Two Hedge Funds